Page 19 - Nazdik Brand Guidelines
P. 19

The Primary Typefaces.










                          About The Fonts                               Rubik

                          Rubik is a sans-serif typeface designed by
                          Philipp Hubert and Sebastian Fischer of Hubert &   ABCDEFGH IJKLMNOPQRSTUVWXYZ
                          Fischer, a design studio based in Berlin and New
                          York. The typeface was commissioned by Google
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                          for use in a Rubik’s Cube exhibition, hence the
                          name Rubik.
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                          DANA is an effort to create a geometric typeface
                          close to Nashkh roots in Arabic script. All charac-  Font Styles
                          ters are structured from combination of straight
                          lines and circles.
                                                                        Regular / Regular italic / Bold / Bold italic


                          These two fonts accompany each other in their
                          respective scripts.


                          In cases that is not possible to use Rubik in latin
                          scripts between Persian scripts, due to their
                          similarities it is permitted to use DANA for latin
                          scripts, e.g. digital usage in website.

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